I actually heard about it on Windows Weekly, when they had a representative from that division on. He was talking about the 'Signature' program, which actually sounds pretty cool. The basic idea is to strip away all the garbage that you usually get on a new PC, as well as pre-configuring Windows and other common software with recommended settings.
The end goal? A PC you can boot up and be using to do actual productive work within a minute. The alternative has traditionally been to spend an evening configuring things, removing trial-ware, and getting it how you like it. Check out the whole Signature thing at the Microsoft store.
Update!
Over President's Day weekend, there's a special deal: $150 off a new PC from the Windows Store - click here for details
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